Return On Lead Spend Analysis Spreadsheet

Overview
Do you sell lead generation services? If so, check this spreadsheet out. I created it a few years ago and since then it's helped me close over $1M in new lead gen client business.

All you have to do is input the variable assumptions below and out pops a thorough, yet easy-to-understand, LTV-based return on lead spend analysis.

Variable Assumptions
How many leads can you generate for your client each month?

What is your client's close rate on leads?

What is your client's avg. revenue per new sale?

What is your client's retention rate?

What is your client's avg. revenue per renewal sale?

What do you want to charge your client per month?

Outcomes
With this spreadsheet, you're able to quickly qualify which clients you'll be able to help and which ones will be profitable for you. You'll also be able to show your clients the spreadsheet and your lead gen program will sell itself because they're able to clearly see and understand their return on lead spend.